Putting a Book Together for Advertising Jobs

Hailed as the industry standard by aspiring creatives, the “essential” and “award-winning advertising career classic” provides brutally honest—and often witty—career advice. This fully updated edition reflects what impresses today’s top firms and remains the go-to source for breaking into the business. Originally titled The Copy Workshop, this book features contributions from David Baldwin, Tom Cuniff, Greg DiNoto, Jim Durfee, Doreen Dvorin, Heidi Ehlers, Jeffrey Epstein, George Felton, Jack Foster, Cliff Freeman, Roz Goldfarb, Jeff Goodby, Dean Hacohen, Charles Hall, Jhames Holley, Lee Kovel, Leora Mechanic, Deborah Morrison, Jim Mountjoy, James Patterson, Robin Raj, Amy Krouse Rosenthal, Helen Klein Ross, Ron Seichrist, Susan Spiegel Solovay, Helayne Spivak, Luke Sullivan, Eric Weber, and more.

While media may be evolving rapidly, the fundamentals of advertising, speculative ads, and the job acquisition process remain unchanged. This updated edition addresses first-year concerns, defining concepts and campaigns for beginners in Part I. New questions and answers are provided to assist graduates and those navigating the competitive entry-level job market. Part II covers all aspects of securing a job, including resumes, cover letters, interview tips, and follow-up etiquette.

Creative heads of top agencies, headhunters, creative managers, and junior creatives contribute essays, stories, and portfolio examples in Part III, "A Little Help from Some Friends." Their insights add tremendous value to the text and offer additional guidance for readers. Just as in previous editions, this book continues to provide invaluable advice and inspiration for those pursuing a career in advertising.

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